A new end-to-end model engineered to bring purpose,
precision and performance to brand storytelling.
Our Discovery process is all about uncovering amazing true brand stories and determining how to best bring them to life. It’s a strategic and creative approach we call story coding which ensures a powerful narrative structure combined with natural but essential brand integration. The result is strategically grounded branded content that consumers want to engage with and share.
When brands behave more like publishers than advertisers, they need an approach that enables the production of high-quality stories more quickly and efficiently than traditional advertising models. Our Documentation process delivers on this promise through partnerships with a broad range of modern content producers and emerging technologies that help deliver content faster and smarter.
The best content is wasted if it isn’t tied to a tailored distribution plan. So, our approach to distribution is to map a custom distribution strategy far upstream in tandem with our Discovery process so it’s core to the idea, not an afterthought. We tap specialized media experts and a vast network of publishers and influencers to drive reach and engagement that can be fully quantified. Our bespoke distribution plans ensure the content we produce has a large, highly targeted audience.